Thursday, July 1, 2010

Shrek sells onion


Sweet Vidalia onions have a new friend in Shrek. They've built a new campaign around a line from the first Shrek movie, "Ogres are like onions, It's not that both might be stinky, make you cry or get all brown in the sun. Rather, it's that we both have layers." Sales are up 30-35% since Shrek started to appear on onion bags and in produce aisles. Shrek campaign

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