Gene Simmons Trademark

Gene Simmons wants to trademark his signature

hand gesture.  It's the pointer and pinkie finger raised with the thumb out at a right angle.  He claims that he was the first to use it and should be able to trademark it.  The cover of KISS' 1977 "Love Gun" shows him using the gesture.  But there are reasons he should not be able to be granted the trademark.  It is the American Sign Language symbol for "I Love You."  Ronnie James Dio apparently used it in 1979 when he was with Black Sabbath.  He says that he got it from his grandmother...it was an Italian thing.  But in 1966, John Lennon is using the same hand gesture on the cover of the "Yellow Submarine" single cover.  Many are calling for the trademark to be denied.  no trademark